Introduction to the Firm

Saraswati Global Pvt. Ltd. is India's leading manufacturer of handmade area rugs, Founded in 1986, Saraswati has grown methodically, thoughtfully, and intentionally to become India's largest vertically integrated production syndicate, producing exceptional rugs at nearly every price point and construction for customers in every channel of distribution: design, retail, hospitality, commercial, and big box accounts.

With a strong legacy of intricate patterns, technological innovations, and cultural heritage in rug making, Saraswati Global has taken the rug manufacturing industry to the next level of artisanship. Over the course of time SGPL had successfully built a strong and wide community of artisans and weavers who are the biggest strength of the company. With the making of these rugs, we preserve culture and knowledge for the coming generation of artisans.

Journey by Far

Saraswatii Global's journey to where it is today began in 1978 in Churu, Rajasthan. Initiated with a handful of weavers from the rural regions but a strong vision, the company quickly spread roots in the Indian markets. Since 1978, Saraswati Global has been perfecting the art of making exquisite and quintessential hand-made rugs for homes and businesses alike.

Mr. M K Choudhary was intrigued by the carpet weaving business & started this cottage industry by establishing a small business house in Churu. He learnt about all the nuances of carpet manufacturing & was inspired to take this business on a global platform. He was extremely humbled to see the hard work of artisans & wanted to create a better life for them. With benevolence for the tribals filled in his heart Mr. M K Choudhary established a production plant for hand knotted rugs at Dharampur, Gujarat to provide sustainable livelihood for the tribal communities.

Since its inception in 2012, Saraswati Global Foundation has been working towards improving the lives of the marginalized and deprived communities across rural areas in India. The Foundation strives to achieve sustainable development by undertaking initiatives towards enhancing rural livelihoods, offering education facilities, providing access to quality health care and empowering women.

Mr. M K Choudhary laid the foundation of Saraswati Global Pvt ltd with just 2 looms, with a vision to succeed in the business of carpet manufacturing & to create a better & dignified future for the workers & Artisans. He started the company with his mother's maiden name, Saraswati, naming it "Saraswati Exports.

Mr. M K Choudhary was filled with the aspiration to establish Saraswati as a leading Export house & he wholeheartedly started working to accomplish it. With passage of time more & more people started identifying with his vision & the strength of Saraswati increased manifolds. The very first laurel came to Saraswati in the form of "Hand Knotted Woollen Carpet Highest Export for the year 1993-1994". 1994-1997: Saraswati Exports slayed its competitors by getting" Gold Trophy Certificate for export Performance" for 4 consecutive years.

To increase the export & trading of rugs Mr Choudhary created a subsidiary to Saraswati, naming it Amer Rugs with a handful of employees (which has gradually grown its roots as a leading trading house & more than 10000 employees).

The making of a Foundation

Beyond its business operations, SGPL continuously works to make a difference to underprivileged communities through its philanthropic activities. Empowering women is the primary vision of both SGPL and Saraswati Global Foundation. To support the rural women and to help them earn their livelihood, the foundation provides comprehensive training programs that help build skills essential for making rugs. Women represent more than 50 percent of the total artisans at SGPL. The foundation puts ongoing efforts to promote education and training and development of women.

Milestones & Achievements Early On

In the year 1999 another feather was added to Saraswat i's cap in the form of, "Federation of Indian Export Organisation's Certificate of Excellence. Another achievement by Saraswati was being awarded "Highest Export Performance".

Saraswati Global proved its worth again by bagging three awards in a single year; State award For Export Excellence, Certificate of Merit & the award for Third Highest Export Performance.

Saraswati Global established the fact that hard work is the only key to success by outshining every other competitor at the "Indian Carpet Expo".

Saraswati Global's design team worked enthusiastically to create spectacular & unique designs which earned worldwide praises & envy by winning "Carpet Design Award" for three consecutive years at Domotex, Germany

Over the years the team at Saraswati has believed in constant hard work & the result was seen by all when we won the "America's Magnificent Carpets Award."

Saraswati Global was felicitated with Rajasthan State Award for Export Excellence on the Rajasthan MSME Day 2017 in recognition of their best performance recorded in the category of carpets, durries and wooden products during the year 2014-15. The award was conferred to Saraswati owing to its strong contribution made to the world of MSME Industries in the state. The then state industries minister Rajpal Shekhawat awarded the company for its stellar work in its respective sectors by providing inclusive growth for the industry. The award was received by Saraswati Global management team during the occasion.

Due to its strenuous efforts, hard work and dedication, Saraswati Global Private Limited was awarded with Export Excellence Award for the year 2018-2019 in Varanasi by the esteemed organisation Carpet Export Promotion Council. The certificate awarded to Saraswati highlighted the contribution made by Saraswati towards the handmade carpet industry of India during the year 2018-2019. The award spoke volumes of persistent work being done by Sarawati in the field of handmade carpet industry in India by uplifting the socio-economic standards of artisans associated with the company who have been weaving the best designs on carpets and rugs

Infrastructure & Facilities

Through undying efforts & persistent desire to succeed over the years Saraswati Global Pvt Ltd has established itself as India's leading Handmade Rugs Manufacturer. One of the biggest advantages that we have over our Competitors is that every aspect of production (from collection of Raw material to processing & spinning, from weaving to finishing) is under one roof, making it easier for us to ensure the rugs our customers receive are of ace quality. We also have a state of the art testing lab with the latest technology for testing yarn strength, colour, and dye quality. Wool testing also covers TPI, oil percentage, and CSP.

During each stage of production, products are checked regularly by experts to ensure quality at every level.